3 Basics for Social Media Beginners

1. Choosing A Channel When choosing a channel to build a presence a business needs to consider. 1) Goals/Objectives: are you aiming for mass-awareness or are you conversion-driven? 2) Demographics: Is your audience on this channel? Do they engage with similar content here? 3) Psychographics: larger social networks have the opportunity for a wide range of interests but some smaller platforms speak more to a niche collective. Only choose platforms that are worth your time […]